Charity Policy

1. Charity Commitment

Storified commits to allocating 10% of the qualifying base profile fee from eligible paid registrations and eligible paid renewals to charity.

2. Qualifying Payments

The 10% charity allocation applies to:

• new paid business base profile registrations
• new paid professional base profile registrations
• paid business base profile renewals
• paid professional base profile renewals

If a referred business or professional renews and makes a successful payment again, the charity allocation applies again to that qualifying renewal.

3. Base Profile Only

The charity allocation applies only to the published base profile price in the relevant category and tier at the time of payment or renewal.

The charity allocation does not apply to:

• add-ons
• extras
• upgrades
• custom work
• advertising add-ons
• featured placement fees
• media production fees
• third-party charges

4. Business Category Example

Business categories start at £365 and rise 10% every 10 paid clients. The charity allocation rises with the base fee.

• Tier 01 (clients 1–10): £365 base = £36.50 to charity
• Tier 02 (clients 11–20): £401.50 base = £40.15 to charity
• Tier 03 (clients 21–30): £441.65 base = £44.17 to charity

5. Professional Category Example

Professional categories start at £50 and rise 10% every 10 paid clients.

• Tier 01 (professionals 1–10): £50 base = £5.00 to charity
• Tier 02 (professionals 11–20): £55 base = £5.50 to charity
• Tier 03 (professionals 21–30): £60.50 base = £6.05 to charity

Different categories may therefore produce different charity amounts depending on the current tier at the time of payment or renewal.

6. Renewals

If a business or professional renews an active subscription and makes a successful payment again, Storified applies the 10% charity allocation again to the qualifying renewal base profile fee. The charity element continues year after year for as long as the subscription remains active and the renewal is successfully paid.

7. Refunds, Reversals & Disputes

The charity allocation only becomes final once the payment is successful, cleared, and not subject to refund, reversal, chargeback, cancellation, or dispute. If a payment is refunded, reversed, cancelled, disputed, duplicated, or found to be fraudulent, the related charity allocation may be withheld, cancelled, adjusted, or reversed.

8. Timing of Allocation

Storified may process charity allocations on a periodic basis rather than instantly at the moment of each payment. This allows time for payment confirmation, refund review, reconciliation, and administration. Storified may aggregate eligible charity amounts from multiple qualifying registrations and renewals before transferring the final amount to the chosen charitable cause or organisation.

9. Choice of Charity

Storified may support one or more charitable causes, campaigns, or organisations selected from time to time. Unless Storified states otherwise in writing, a customer or affiliate does not have the right to direct the donation to a specific charity, project, region, or recipient.

10. Free Charity Listings

Verified charities and non-profits get a free Storified profile (no subscription fee) and remain eligible to receive 10% of qualifying business and professional payments. Charities apply with proof of registration; profiles are activated after verification.

11. Transparency

Storified may publish summary information about its charity model, charity percentages, supported causes, or campaign results on its website, pricing pages, or promotional materials. Storified may describe that 10% of qualifying base profile payments support charity, provided that such wording is read in line with this Charity Policy and the related contract documents.

12. No Separate Charge to the Customer

The charity allocation forms part of Storified’s internal revenue allocation model. It is not a separate extra charge added on top of the customer’s stated base profile fee unless explicitly stated otherwise.

13. Contact

Questions about this Charity Policy can be sent to info@storified.io.

14. Policy Changes

Storified may update this Charity Policy at any time. The latest version published on the website will apply to new payments and new renewals from the date of publication.